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Link Building Strategy

One link building strategy that just plain works!

If you are not getting the results you would like from your SEO campaign, chances are you don't have a solid link building strategy.  Without a backlink strategy, your efforts will tend to be all over the place, and your results will suffer.

Putting together a link building strategy is not difficult.  There is no single right backlink strategy that you must use; each successful webmaster or SEO professional has their own formula.  Over time, you can develop your own specific formula as well, but having a good place to start can really help.

To assist, we are going to outline one link building strategy that works.  This link building strategy is based on what some call a link wheel or a link pyramid.  It will require you to create additional content, which must be of good quality and be 100% original.  With a little upfront work, however, this link building strategy will pay great dividends.

The basis of this strategy is to create a number of highly relevant mini sites that are related directly to your keywords.  You can create additional blogs that you own (for an easy step by step guide, take a look at this post - creating a blog) or you can use third party sites to create additional content.  Some of our favorite sites to use include Squidoo, Hubpages, Weebly and Wordpress.

So say we are going to target the keyword "link building strategy".  We would start by writing 4 pieces of unique content related to that topic and posting them on the four outside sites.  You can start with as many sites as you like, the more the better.  For this example, we are going to simply focus on the four outside sites mentioned above (Squidoo, Hubpages, Weebly and Wordpress).

Create your outside pages, and from each page you will link back to your target page using the anchor text "link building strategy".  This is your base.  In addition, you can also interlink these outside pages, so Squidoo links to Hubpages, which links to Weebly, which links to Wordpress, which links back to Squidoo.  When creating this "link wheel", you can also target some niche long tail keyword phrases, and you will end up picking up some additional traffic.

Once this is done, you want to start building links to your four outside pages.  Be sure to ping each page once you publish it.  Social bookmark each page (we have social bookmarking services for this) is the very least you want to do, but the more links you build to these pages, the more authority they will pass through to your main page.  Creating a wide variety of links is the key.

With this link building strategy, we are not building any links directly to your main page, with the exception of the four links on the four outside sites.  The strength of this link building strategy lies within these four outside pages.  What we are doing is increasing the authority of these pages.  Because they are highly related to your main keyword, as these pages gain authority within the search engines, they are going to pass that authority along to your main page.

This is not a quick fix strategy, but rather a long term strategy that will let you maintain the rankings you achieve.  You can expand on this strategy by creating more outside sites, and building links to those sites.  The larger your network of related sites becomes, the more authority your main page will have, and you will see good, solid, long term movement in your rankings.

We suggest that you personally write all the content on these outside pages.  It must be high quality and unique to work.  To leverage your time, however, you can take advantage of our many backlink building products - they are perfect for this type of link building strategy.

Additionally, if you simply want to outsource your entire SEO campaign, give us a call today to discuss what we can do for you.  We custom build SEO packages to fit your budget - give us a budget and let us show you how we can help you achieve higher rankings and traffic that will last.  Call us today at 877 462 3422 and ask for Chris.  We can work with almost any budget, plus we are available to talk to you personally Monday through Friday.